Competitor snapshot: mailerlite.com

Summary

mailerlite.com gets an estimated 29,327 visits a month from Google across 7,872 keywords, backed by 67,825 referring domains (other sites linking to it).
About 90.3% of that traffic is branded: people searching 'mailerlite' or its login. The homepage alone carries 82.8%.
The biggest opening is non-branded guides (AI email writers, newsletter examples, small-business marketing tools, Constant Contact pricing) where moosend.com doesn't rank at all.

At a glance

29,327

Estimated monthly traffic

7,872

Ranked keywords

624

Keywords in positions 1–3

1,563

Keywords in positions 4–10

5,685

Keywords in positions 11–100

67,825

Referring domains

7,081,470

Backlinks

597

Domain rank (0–1,000)

Positions 11–1005,685 · 72.2%

Positions 4–101,563 · 19.9%

Positions 1–3624 · 7.9%

Ranked keywords by Google position

mailerlite.com24,297 · 82.8%

All other pages3,928 · 13.4%

mailerlite.com/pricing424 · 1.4%

mailerlite.com/blog/best-time-to-send-email285 · 1%

accounts.mailerlite.com207 · 0.7%

mailerlite.com/blog/best-ai-email-writers186 · 0.6%

Where the estimated traffic lands (top 5 pages)

Navigational89.5%

Commercial6.8%

Informational3.6%

Transactional0.1%

Traffic by searcher intent (top keywords)

Branded searches90.3%

Non-branded searches9.7%

Branded vs non-branded traffic (searches containing “mailerlite”)

Momentum

New keywords	Moved up	Moved down	Lost	Net change
3,314	2,095	1,983	5,303	-1,877

mailerlite.com is losing ground in search: its estimated net change is -1,877 keywords, with 3,314 new rankings but 5,303 lost. moosend.com is slipping faster, at an estimated -2,888, so both sites are shrinking. The competitor's churn means some informational rankings could be up for grabs, but stopping your own losses matters just as much.

Top keywords

The 20 keywords that bring mailerlite.com the most estimated traffic. Branded searches (containing “mailerlite”) make up 90.3% of the traffic from its top 100 keywords.

Keyword	Position	Est. volume	Est. traffic	Ranking page
mailerlite (branded)	1	49,500	20,025	mailerlite.com
mailerlite login (branded)	1	4,400	2,767	mailerlite.com
email marketing software	6	90,500	592	mailerlite.com
mailerlite pricing (branded)	1	1,000	339	mailerlite.com/pricing
mailerlite email marketing (branded)	1	1,300	260	mailerlite.com
mail light	1	880	173	mailerlite.com
digital marketing platform for small businesses	20	33,100	118	mailerlite.com/blog/marketing-tools-for-small-business
mailerlite.com login (branded)	1	170	110	accounts.mailerlite.com
mailerlite sign in (branded)	1	140	90	accounts.mailerlite.com
mailer	1	12,100	84	mailerlite.com
newsletter services	2	590	84	mailerlite.com
email me button	1	720	81	mailerlite.com/video-tutorials/linking-a-number-or-email-to-button
mailerlite free plan (branded)	1	390	69	mailerlite.com/free-plan
mailerlite careers (branded)	1	210	69	mailerlite.com/jobs
newsletter ctas	1	880	61	mailerlite.com/ultimate-guide-to-email-marketing/call-to-action
mailerlite plans (branded)	1	170	61	mailerlite.com/pricing
descriptive subject line	1	1,300	60	mailerlite.com/ultimate-guide-to-email-marketing/subject-line
user registration success message	25	33,100	55	mailerlite.com/blog/best-welcome-email-examples
ai email writer	12	5,400	50	mailerlite.com/blog/best-ai-email-writers
mailerlite dashboard (branded)	1	110	48	dashboard.mailerlite.com/dashboard

Branded searches like 'mailerlite' and 'mailerlite login' account for about 90.3% of estimated traffic from the top keywords. Navigational intent (people trying to reach a specific site) makes up 89.5%, while commercial is only 6.8% and informational 3.6%. Outside the brand, the topics are email how-tos: best time to send email, subject lines, newsletter CTAs and newsletter examples. The homepage also sits at position 6 for the high-volume 'email marketing software'.

Top pages

The 10 pages with the most estimated traffic hold 89.1% of the domain's total.

Page	Type	Keywords	Est. traffic	Share	Why it likely works
mailerlite.com	homepage	216	24,297	82.8%	Ranks first for 'mailerlite' and login searches and also appears for 'email marketing software', so brand demand lands here.
mailerlite.com/pricing	pricing page	16	424	1.4%	Captures 'mailerlite pricing' and 'mailerlite plans' searches from people already comparing costs.
mailerlite.com/blog/best-time-to-send-email	blog post	135	285	1%	Answers a common question and picks up day-by-day variations like 'best time to send email on friday'.
accounts.mailerlite.com	other	5	207	0.7%	Login portal that catches 'mailerlite.com login' and 'mailerlite sign in' searches from existing customers.
mailerlite.com/blog/best-ai-email-writers	blog post	91	186	0.6%	Roundup of AI writing tools aimed at 'ai email writer', a growing commercial topic.
mailerlite.com/newsletter-examples	template	240	174	0.6%	Gallery of newsletter examples with industry subpages, matching inspiration searches like 'newsletter examples' and 'newsletter articles examples'.
mailerlite.com/ultimate-guide-to-email-marketing/subject-line	guide	417	169	0.6%	In-depth subject line chapter ranking for many phrasings like 'descriptive subject line' and 'great subject lines'.
mailerlite.com/ultimate-guide-to-email-marketing/call-to-action	guide	32	143	0.5%	Ranks first for 'newsletter ctas' with practical call-to-action advice for emails.
mailerlite.com/blog/marketing-tools-for-small-business	blog post	19	123	0.4%	Listicle of small-business marketing tools aimed at the large 'digital marketing platform for small businesses' search.
mailerlite.com/free-plan	landing page	15	109	0.4%	Captures 'mailerlite free plan' and 'mailerlite free' searches from price-sensitive buyers.

Backlinks

Backlinks	Referring domains	Main referring domains	Domain rank (0–1,000)
7,081,470	67,825	56,539	597

Top referring domains by authority:

Referring domain	Rank	Backlinks to the site
subscribepage.io	515	9,446
rtvslo.si	469	25,618
e-gate.gr	445	134,952
subscribepage.com	441	7,729
nigerianeye.com	429	70,481
milcomics.com	428	54,613
techstartupstory.com	425	20,701
kryivka.net	425	14,923
podtepeto.com	424	53,201
nkytribune.com	420	306,852

mailerlite.com has an estimated 7,081,470 backlinks from 67,825 referring domains, with a domain rank of 597, which would take years to match head-on. Many top linkers look like news or sitewide links, for example nkytribune.com with 306,852 backlinks, so raw totals likely overstate editorial strength. A more realistic route is targeting low-difficulty topics where links matter less.

Gaps against moosend.com

	moosend.com	mailerlite.com	Difference
Estimated monthly traffic	4,285	29,327	25,042
Ranked keywords	12,484	7,872	-4,612
Keywords in positions 1–3	93	624	531
Keywords in positions 4–10	589	1,563	974
Net keyword change	-2,888	-1,877	1,011

Keywords where mailerlite.com ranks in the top 20 and moosend.com doesn't rank at all, biggest first, grouped by theme.

AI email writing

Suggested blog post: AI Email Writer: Tools, Prompts and Tips · primary keyword: ai email writer

Gap keyword	Est. volume	Their position	Difficulty	Opportunity
ai email writer	5,400	12	36	48
ai email writing	5,400	9	18	61
ai email	5,400	19	41	10

AI Email Writer Guide: Tools, Prompts and Tips

moosend.com › …

Compare AI email writer tools, see how AI email writing works for newsletters and sales emails, and get prompts you can copy into your next campaign.

Meta title	AI Email Writer Guide: Tools, Prompts and Tips (46 characters)
Meta description	Compare AI email writer tools, see how AI email writing works for newsletters and sales emails, and get prompts you can copy into your next campaign. (149 characters)
H1	AI Email Writer: How to Write Better Emails Faster With AI

Page outline

H2 What an AI email writer does
- H3 Where AI email helps most
- H3 What it still gets wrong
H2 How AI email writing works
- H3 Prompts and context
- H3 Matching your brand voice
H2 AI email writer tools compared
- H3 Built into email platforms
- H3 Standalone writing tools
H2 Prompts for common emails
- H3 Welcome emails
- H3 Promotions
- H3 Newsletters
H2 Checking AI drafts before you send
H2 Using an AI email writer inside your email platform

Subject lines, copy and deliverability

Suggested guide: Subject Line and Email Copy Guide · primary keyword: subject line

Gap keyword	Est. volume	Their position	Difficulty	Opportunity
subject line	5,400	8	27	36
business email subjects	8,100	19	32	35
post script in email	3,600	17	0	47
how to avoid spam email	9,900	11	31	37

Subject Line Guide: Write Emails That Reach the Inbox

moosend.com › …

Learn how to write a subject line that gets opened, pick business email subjects that fit, add a P.S., and see how to avoid spam email filters.

Meta title	Subject Line Guide: Write Emails That Reach the Inbox (53 characters)
Meta description	Learn how to write a subject line that gets opened, pick business email subjects that fit, add a P.S., and see how to avoid spam email filters. (143 characters)
H1	Subject Line and Email Copy Guide: Get Opened, Not Filtered

Page outline

H2 What makes a subject line work
- H3 Length and clarity
- H3 Personalization
H2 Business email subjects for common situations
- H3 Follow-ups
- H3 Announcements
- H3 Meeting requests
H2 Using a post script in email
- H3 When a P.S. helps
- H3 Examples
H2 How to avoid spam email filters
- H3 Trigger words and formatting
- H3 Authentication basics
- H3 List hygiene
H2 Testing your subject lines

Newsletter examples by industry

Suggested template: Newsletter Examples by Industry: Music, Travel, Authors · primary keyword: music newsletter

Gap keyword	Est. volume	Their position	Difficulty	Opportunity
music newsletter	14,800	3	13	48
travel newsletters	5,400	5	0	50
newsletter with video	4,400	1	0	16
newsletter quiz	8,100	16	0	52
author emails	2,900	12	4	44

Music Newsletter Ideas, Plus Travel and Video Examples

moosend.com › …

See music newsletter examples for artists, plus travel newsletters, newsletter with video ideas, quiz formats and author emails you can adapt.

Meta title	Music Newsletter Ideas, Plus Travel and Video Examples (54 characters)
Meta description	See music newsletter examples for artists, plus travel newsletters, newsletter with video ideas, quiz formats and author emails you can adapt. (142 characters)
H1	Music Newsletter Examples and Other Industry Ideas

Page outline

H2 Music newsletter examples
- H3 Release announcements
- H3 Tour dates
- H3 Fan exclusives
H2 Travel newsletters that get clicks
- H3 Destination guides
- H3 Deals and offers
H2 Author emails for readers
- H3 Book launches
- H3 Reader magnets
H2 Adding a newsletter with video
- H3 Thumbnails and GIFs
- H3 Linking to video
H2 Running a newsletter quiz
H2 Free templates to get started

Small business marketing platforms

Suggested guide: Choosing a Digital Marketing Platform for Small Businesses · primary keyword: digital marketing platform for small businesses

Gap keyword	Est. volume	Their position	Difficulty	Opportunity
digital marketing platform for small businesses	33,100	20	13	78
top website builders for small business	4,400	12	30	51
website pages	5,400	4	38	31
email marketing tool	4,400	8	64	26
sell digital goods	3,600	16	34	52

Choosing a Digital Marketing Platform for Small Businesses

moosend.com › …

How to choose a digital marketing platform for small businesses, from an email marketing tool to website builders and pages that sell.

Meta title	Choosing a Digital Marketing Platform for Small Businesses (58 characters)
Meta description	How to choose a digital marketing platform for small businesses, from an email marketing tool to website builders and pages that sell. (134 characters)
H1	How to Choose a Digital Marketing Platform for Small Businesses

Page outline

H2 What a digital marketing platform should cover
- H3 Email
- H3 Website
- H3 Automation
H2 Picking an email marketing tool
- H3 Free vs paid plans
- H3 Features that matter
H2 Top website builders for small business
- H3 All-in-one vs separate tools
H2 Website pages every small business needs
H2 How to sell digital goods online
- H3 Payments and delivery
- H3 Email follow-ups
H2 Putting your stack together

Affiliate programs and side hustles

Suggested blog post: Best Affiliate Programs and Side Hustles Online · primary keyword: best affiliate programs

Gap keyword	Est. volume	Their position	Difficulty	Opportunity
best affiliate programs	2,900	19	0	69
best affiliate marketing programs	2,900	13	4	66
affiliate marketing programmes	14,800	17	60	33
affiliate market programs	9,900	14	59	33
side hustles from home	14,800	14	27	40
online side hustles	6,600	20	32	52
side hustles online	6,600	14	17	63

Best Affiliate Programs and Side Hustles Online

moosend.com › …

Browse the best affiliate programs for beginners, how commissions work, and side hustles online you can start from home with an email list behind you.

Meta title	Best Affiliate Programs and Side Hustles Online (47 characters)
Meta description	Browse the best affiliate programs for beginners, how commissions work, and side hustles online you can start from home with an email list behind you. (150 characters)
H1	Best Affiliate Programs and Side Hustles to Start Online

Page outline

H2 How affiliate marketing programmes work
- H3 Commission models
- H3 Cookie windows
H2 Best affiliate marketing programs by niche
- H3 Software and SaaS
- H3 E-commerce
- H3 Digital courses
H2 How to choose affiliate market programs
H2 Online side hustles worth trying
- H3 Side hustles from home
- H3 Low-cost ideas
H2 Growing side income with an email list

Competitor pricing and tools

Suggested comparison page: Constant Contact Pricing Explained, With Alternatives · primary keyword: constant contact pricing

Gap keyword	Est. volume	Their position	Difficulty	Opportunity
constant contact pricing	3,600	20	16	59
constant contact cost	3,600	16	3	46
thrivecart	3,600	9	22	37
systeme.io	8,100	18	57	7

Constant Contact Pricing Explained, With Alternatives

moosend.com › …

A clear breakdown of Constant Contact pricing and what each plan includes, how the cost grows with your list, and cheaper alternatives to compare.

Meta title	Constant Contact Pricing Explained, With Alternatives (53 characters)
Meta description	A clear breakdown of Constant Contact pricing and what each plan includes, how the cost grows with your list, and cheaper alternatives to compare. (146 characters)
H1	Constant Contact Pricing: Plans, Costs and Alternatives

Page outline

H2 Constant Contact pricing plans
- H3 What each plan includes
- H3 Contact limits
H2 How Constant Contact cost grows with your list
H2 Hidden costs to watch
H2 Cheaper alternatives compared
- H3 Feature comparison
- H3 Free plans
H2 Tools that connect to your email platform
- H3 ThriveCart
- H3 Systeme.io

What to do

Publish a guide targeting 'digital marketing platform for small businesses'.
Estimated volume is 33,100 with difficulty 13, and mailerlite only sits at position 20.
Priority: High Effort: Medium
Create a Constant Contact pricing comparison page.
Difficulty is just 16 and 3, and mailerlite ranks only at 20, so a focused page could compete.
Priority: High Effort: Small
Build an 'ai email writer' page covering 'ai email writing'.
mailerlite's best-ai-email-writers post earns an estimated 186 visits; 'ai email writing' has difficulty 18.
Priority: High Effort: Medium
Launch a newsletter examples gallery with music, travel and video pages.
mailerlite's newsletter-examples page ranks for 240 keywords; 'music newsletter' has volume 14,800 and difficulty 13.
Priority: Medium Effort: Medium
Audit moosend.com pages that lost rankings and refresh the ones that used to bring traffic.
Your estimated net keyword change is -2,888, steeper than mailerlite's -1,877.
Priority: Medium Effort: Medium
Write a 'best time to send email' guide with day-by-day sections.
mailerlite's version draws an estimated 285 visits from 135 keywords, mostly long-tail day variations.
Priority: Medium Effort: Small
Build a free subject line tester tool.
mailerlite's tester ranks at position 8 for 'subject line', volume 5,400; tools also tend to attract links.
Priority: Low Effort: Large

How to read this report

Estimated traffic: Visits a month from Google's organic results in United States, estimated from each keyword's search volume and the click rate for its position. Paid ads aren't included.
Position: Where the page appears in Google for that keyword (1 is the top result).
Momentum: Keywords the domain started ranking for (new), moved up, moved down or stopped ranking for (lost) recently. Net change = new + up − down − lost.
Backlinks and referring domains: Links from other sites, and how many different sites they come from. Domain rank is the data provider's 0–1,000 authority score.
Opportunity score (0–100): Higher volume, lower difficulty and buying intent score higher. The formula is on the methodology page: https://searchdossier.com/methodology
Why figures differ from Semrush and Ahrefs: All traffic and volume figures are estimates from a licensed SEO data provider. Use them to compare and spot trends, not as exact counts. Each tool uses its own keyword database, click models and crawl, so totals differ; compare domains within one report rather than across tools.